There are many ad networks and publishers who will be happy to take a buyer’s money and deliver impressions in return. Stampede Media goes further with our service, and provides our advertisers with in-depth stats and reporting so that they are able to track campaign and spending performance over the short and long term. Our inventory platform helps to assess and cater to each buyers needs. We stay in constant contact to inform advertisers of new sites we bring into our network, new opportunities, and new channels for revenue.
Spending wisely is the most important metric when it comes to ROI, but being able to meet spending requirements is, at times, a concern for ad buyers. Stampede Media works with many partners and has access to all major marketplaces. Our integrations can provide reach to the vast majority of the world's online digital inventory. Configuring a campaign to run smart and efficiently is the first step, but the second step is to ensure that spending needs are met, so that budgets can be analyzed and, hopefully, increased.
Web traffic is in a constant state of flux. Visitors to publisher sites vary by day, by hour, and by minute. Changes in search listings can turn a small site into a large one, and vice versa. Publisher marketing campaigns can flood sites with traffic. All of these things need to be taken into account when working with an advertiser account. Stampede Media delivers real-time reporting and consulting on all of our advertiser accounts, alerting an advertiser to new channels for spending, or notifying them when certain sites or publishers may be showing a decrease in productivity. The numbers of different metrics for tracking ad spend performance are as large as an ad buyer’s imagination.