Stampede Media uses a ‘variable floor’ system that ensures you maximize your yield as a publisher. Using our platform, publishers can exert upward pressure on the market by selling across many demand partners, seeking the highest price, rather than setting tiers and settling for lower advertising dollars. Additionally, unlike many ad networks who disguise direct advertiser deals across their software, Stampede Media will negotiate direct advertiser placement on behalf of our publishers, and put the money in their pockets. With Stampede Media, publishers know what their traffic is worth, and what advertisers are actually paying for it. We believe that the more money our publishers make, the more money we make, so there is a positive incentive to increase publisher earnings, knowing that they will turn it around into more traffic to their sites.
Optimize Ad Placement
Stampede Media’s staff of campaign managers will advise publishers where to place ads for maximum effectiveness. Using our years of experience and internal metrics, we can assist our publishers in turning page whitespace into revenue-producing ad placements. We work across all online platforms, and have access to many different types of advertising, all with our publishers in mind.
Increase Fill Percentage
A publisher is constantly working to make sure that all ad impressions in a given ad spot are being bought. Remnant ad impressions don’t do anyone any good. That is why Stampede Media works to set up publishers with direct advertising placements, guaranteeing certain fill percentages based on volume. A network is good, and they are standard across the industry, but ideally we prefer that our publishers settle on a direct price they are happy with, knowing that they can estimate their earnings and expand their business based on a guaranteed fill. If Stampede Media can’t negotiate direct deals for all of a publisher’s ad spots, we work hard to ensure that through our network and other deals we achieve the highest fill percentage possible for our publishers.