As with many ad networks, the bulk of our client traffic will go through the marketplaces we are integrated with. Rather than employing a tier structure or ‘hard’ floor on our platform, Stampede Media uses a variable floor that constantly analyzes market prices to take advantage of fluctuations. Whether it is time of day, type of advertiser, or available volume, Stampede Media’s software will optimize inventory and demand for publishers and advertisers to ensure that everyone makes the most money possible.
At the heart of every good publisher or advertiser are specialists who can read and interpret the data, and adjust their business plans accordingly. Stampede Media offers a rich reporting tool that allows for real-time viewing, analysis, and downloadable files to be analyzed in other programs. Many ad networks force publishers or advertisers to wade through a large amount of generally useless data. We cut directly to the chase – how much did you make or spend, where, how, and when?
Retargeting is yet another way that Stampede Media enables publishers and advertisers to take advantage of detailed customer data. We support retargeting across all of our marketplaces. Make the most of people who visit your site, or the sites of our publishers. Track people as they visit various sites, and target those which perform the best for your ad campaigns with our performance tracking. Retargeting is yet another monetization channel that all our clients can take advantage of.